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Marketing Communications Manager in Plymouth, MI at Horizon Global

Date Posted: 7/1/2018

Job Snapshot

Job Description

RESPONSIBILITIES

  • Oversee the development and execution of marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, internal communication, and corporate events.
  • Manage brand delivery and consistency across all markets for all product lines.
  • Establish, own and drive a strategic internal and external communications strategy that positively affects employees’ and customers’ understanding, engagement and commitment with the result of an even stronger connection to the company and leads to a return on investment.
  • Actively lead, build and manage the communications team to produce high quality engaging publications, websites, shows and events.
  • Manage and leverage outside professionals who are currently serving as brand ambassadors.
  • Collaborate closely with managers in Marketing, Sales, and Communications within the division and around the world.
  • In-depth marketing experience and a passion for paring digital and traditional technologies with consistent brand messaging.
  • Provide forward-thinking ideas to foster and build relationships between our brands, consumers and customers to maximize sales.
  • Social Media experience with a concentration on listening and reporting. Working knowledge SEM, SEO, mobile optimization, and display media
  • Successful experience driving traffic, generating relationships and converting shoppers into buyers. Strong working knowledge of analytics and rank improvement
  • Experience with developing excellent company presence at events and shows and creating an inviting and alluring environment
  • Experience successfully building, coaching, and motivating high performing teams while holding employees accountable.
  • Ultimately, able to drive all digital and traditional marketing efforts to achieve our business goals

QUALIFICATIONS

  • Bachelor’s degree in communications, journalism, marketing or business related field
  • Minimum of 7 - 10 years experience in marketing communications for products, significant brands and company PR
  • Minimum of 5 years experience managing a marketing communications/ Go-To-Market team

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